The mock brief was to create a modern and elegant women’s boater hat company. Hey Clover is solution. The logo utilises a more free flowing serif typeface that is a reflection of the brands products. I designed a hidden boater hat into the C of Clover to further the connection as to what Hey Clover is about.

The brand features cool blue and green hues. Blue is known to convey a sense of trust, professionalism, and stability, while green is associated with nature, growth, and freshness. These two colours work together to create a sense of luxury and sophistication that's perfect for a modern women's boater hat brand.

The combination of blue and green will create a beautiful contrast that will stand out and catch the eye of potential customers. It will also create a calming effect that will make customers feel at ease when they think of Hey Clover.